Jägermeister
Into the Shadow

Over two days, we invited 1,300 guests to immerse themselves in a dark and high-pace rave, featuring 15 incredible DJs—including international stars Blawan and Marrøn—and 6 unique performances curated just for this event.

The concept was inspired by Jung’s idea of the “Shadow”—the repressed aspects of the psyche that, when left unexpressed, can turn into neuroses. We wanted to provide a space for guests to confront and release these hidden energies, using music and movement as the medium.

The set-up was designed to transport attendees into an otherworldly experience that blurred the line between the physical and the psychological.

The festival featured two main stages: an indoor stage with high-energy beats, and an outdoor stage brought to life in collaboration with the underground collective Hakkert Dukkert.

On the menu alongside special tea drinks by Hakkert Dukkert and Jägermeister drinks, Anarkist was onboard with their delicious craft beers, Momo Momo Pizza fed us with their freshly baked delights and spicy sauces.

We also collaborated with Copenhagen’s rave-inspired fashion brand FINE CHAOS to create a special scarf-mask that perfectly captured the essence of the event—combining style with mystery and energy.

Jägermeister, Anarkist, Hangaren Team, DJs, Performers (Nina Clausager, Lea Wagner, Mona Wagner, Simon Thiede, Lola Lola, Lucie), Performance & Installation Producer (Leila Belangeon Bouaziz), Hakkert Dukkert, Fine Chaos, and many more.

Disciplines

  • Bookings
  • Communication
  • Event planning
  • Guest management
  • Partnerships
  • Performances
  • Project management
  • Site specific concepts
  • Strategy and concept
  • Venue permits